Associated Bank had a Goldilocks problem.
They were too big to be your neighborhood bank, but too small to flex the flashy features of the national giants. So we leaned into the one truth their competitors couldn’t touch: when you bank with Associated, your money goes to work in your town
The rebrand touched every part of their business, from collateral to local billboards in both consumer and business banking.
Another important aspect of the brand was team partnerships. So every year, we spent a little time at some stadiums with some pros from Wisconsin.
Sometimes while you’re filming, a legend starts reminiscing about historic moments. We saw the opportunity and offered to turn it into some bonus content.
