For five seasons, I’ve had the pleasure of leading our Back to School creative. Every year is a mash-up of great teams, a million briefs, and the annual reminder that I’m definitely a geriatric millennial.
This is just a small sampling of the all work we created.
And of course, if it’s Gen Z, there’s usually an influencer involved. We decided to go big with a choose your own adventure YouTube series, complete with social cutdowns. This was all created during the pandemic, so it was a crash course in remote working and quick pivoting.
