Microsoft was gearing up to launch the new Copilot+ PCs — a major opportunity for Best Buy. But research told us that while AI was intriguing, most people didn’t see how it fit into their everyday lives.

From party planning to side hustle scheming to fantasy football domination—my partner and I positioned Copilot as the tool to streamline all the stuff on your to-do list.

Microsoft loved it and we were off to the races concepting and creating six digital videos while briefing teams throughout the enterprise (from digital display to content and beyond) on what it meant to AI that.