Tech fans are sports fans. So when our media team secured partnerships with both Sunday Night Football and Tiger Woods’ new golf league (TGL) we wanted to maximize the value with creative executions that put Best Buy in the game.
The 2024 NFL Kick off had it all. Powerhouse quarterbacks, a back-to-back Super Bowl winner looking for a threepeat and, of course, Taylor Swift. It was also the biggest culture event leading into holiday - Best Buy’s most critical sales window.
It seemed like the perfect moment to get Gram in the game.
It was the first time any brand was able to leverage the look and feel of Sunday Night Football and Football Night in America, including talent, graphics, and music, creating content that felt completely native to the broadcast and drove a significant lift in affinity and purchase intent.
Best Buy is a founding partner of Tomorrow’s Golf League (TGL), a made-for-TV golf experience played in teched-out stadium.
When TGL got a peek at our NBC partnership work, they wanted something just like it. The only hitch? The stadium was under construction, and ESPN had yet to air a match. So we got scrappy. Partnering with our production team and the TGL crew, we pulled off a quick green screen shoot and built the stadium digitally.