Pacha is a mission-driven company that began in a college dorm room after its founder traveled to Peru and how inadequate sanitation can keep people in a cycle of poverty. For years, their biggest retail presence was an unbranded table of soap bars at Whole Foods. Motivated to expand their impact through broader distribution, I was part of the team tasked with helping them secure shelf space at Target.
We started by changing the name to Pacha Collective (from Pacha Soap Company), setting them up to expand their products beyond just soap. From there, we gave them a unique ripple logo mark, representing the effect they have on the communities they support.
From there, we went all in on packaging—developing an organic look that preserved the authenticity of their “dirty hippie” origins while feeling modern enough to stand out on Target shelves. I loved diving into the ingredients to rename some of their old standbys, while working the team to track emerging trends and develop new blends.
